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When you come across an unforgettable scene or a fascinating subject, you want to preserve that moment in a photograph. You devote all your senses to capture the beautiful scene that lies directly in front of the lens.

To enjoy every process of photography, you look through the viewfinder, set the aperture, focus on the subject and release the shutter. With an SLR, photography is more like painting a picture than operating a mechanical device.

There is simply no substitute for this style of shooting. The SLR camera is an irreplaceable partner, one that lets you explore your artistic expression.

Light passing through the lens is reflected by the mirror to the pentaprism, which in turn directs it to the viewfinder’s eyepiece.

PENTAX showed its commitment to the development of the optical viewfinder by incorporating a glass pentaprism, which allows the light captured by lens to be viewed directly with the naked eye.

Perfected by the PENTAX original, high-precision manufacturing processes, the optical viewfinder captures subtle nuances of the subject’s lighting conditions, colors and shades.

By applying your imagination, you visualize the image you want to create, based on what you directly observe in the viewfinder. The joy of creating your own image in this way is irreplaceable.

Easily locating the exact area of focus and finding the ideal bokeh (defocus) effect are also inherent to the PENTAX optical viewfinder, and are features that further let you create an image that is true to your impression of the subject.

Quality and ambience immeasurable by numbers alone
The true value of a camera system cannot be assessed purely based on numerical performance. That’s why the designers of the PENTAX Limited-series lenses place more emphasis on sensory evaluation rather than simply relying on performance data and specifications.

By focusing on the senses of the photographer, these lenses have the ability to express distinct memories and feelings, drawing on natural details to create a sense of quality and of real perspective. All the elements of the captured images, including the texture and ambience of the out of focus areas, are unique to this series of lenses.
Their attractive design features, including the texture of the machined aluminum barrels, are another element that enhances the pleasure of both owning and using them.

Impressive colors that create unforgettable works of art
The blues in the sky, the greens of fresh, lush grass, and the reds of autumn leaves. The lighting conditions and colors in a landscape that spread out in front of you leave an impression etched in your heart.

To capture that impression, PENTAX digital SLRs are equipped with the Custom Image function, which lets you adjust the camera to achieve your desired result, as if changing the type of film. It offers a wide range of modes to select, including bright, natural, portrait, landscape, vibrant, muted and reversal film. Each mode allows you to fine-tune all of the specific parameters.

The photographers can manipulate the light and colors as they wish, and express themselves in a way that can’t be measured simply by numbers.
PENTAX gives full control over every element of the image, and responds to the goals and adventurous spirit of those who truly enjoy SLR photography.

Making photography the passion of a lifetime

Delivering truly exciting photographic experiences
A true photographic experience consists of both the photograph itself, and the process of taking an image.
That’s why PENTAX doesn’t just deliver camera hardware. PENTAX wants you to enjoy photography as a true passion, one that will enrich your life. PENTAX is committed to developing activities that support this goal.
Everyone should experience the fun and depth of photography.
That is genuine wish of PENTAX.